It’s Just Lunch Review: Hire a Dating Concierge


Our team of experts diligently research and review all of the products and services we recommend. If you buy through our links, we may receive a commission. Learn more here.

Before you read any further, you need to know that It’s Just Lunch dating is NOT a traditional dating app–it is a professional matchmaking service, just like Vida Select.

So, if you aren’t able to or just don’t want to pay for a high-cost membership, turn back now; there is no swiping or scrolling for you here.

That being said if you are in the market for a skilled, professional yenta to make all of your matches for you as well as plan your dates with compatible potential partners, read on for our complete review of It’s Just Lunch dating for 2024!

It's Just Lunch Homepage Screenshot
Sign-Up Time:30 minutes (phone interview)
Cost:$1,000 to $5,000
Membership Pool:4500
Overall Rating:3.6 Gold Stars

Our Rating

Rating Icon

Overall Rating 3.6 Rating Stars

It’s Just Lunch is coming in with an overall score of 3.6 out of 5!

We rate every dating app and matchmaking service by testing out six specific factors and grading them on a scale of 1 to 5 (1 being the lowest and 5 being the highest) and then tallying up those scores to get our overall rating! While we couldn’t score the platform’s ease of use or features because those are things the matchmakers do for members, the remainder of the categories received pretty high ratings, and we gave It’s Just Lunch a 3.6/5.

We can’t tell you everything about It’s Just Lunch due to our inability to use it and score the sections as we usually do! But what we do know is listed in the following sections.

FYI: Ease of Use and Features aren’t an issue since members don’t have to navigate a dating app on their own, so don’t let it scare you that we don’t have the details! Your matchmaker will do it all for you.

Cost Icon

3.0 Rating Stars

A membership package with It’s Just Lunch promises to get you actual, in-person dates with compatible potential partners. And they should if you’re paying for “expert” matchmaking!

Match Icon

Match Quality
4.0 Rating Stars

The It’s Just Lunch matchmakers skillfully combine their intuition with your personal preferences to meticulously hand-select matches for you.

The It’s Just Lunch pledge reads, “We treat you as a person, not a website profile. We recognize that each of our clients is unique, and your attributes, experiences, and life goals shape the type of relationship you’re looking for. As such, we work to understand you and our dating services are tailored to your needs to provide a successful, fun, and productive dating experience.”

Safety and Security Icon

Safety and Security
3.5 Rating Stars

It’s Just Lunch conducts an initial phone conversation with every prospective client to determine their suitability. When someone signs on as a customer, they confirm that their answers to the pre-interview questions are honest. Following that, the service conducts a face-to-face meeting to confirm the client’s identity and collect further required information, such as a photo ID.

They do not perform background checks, saying, “Background checks may provide people with a false sense of security, and we do not want our members to have unrealistic expectations when using our services. We focus our efforts on empowering people to use good judgment and to be responsible for their safety, as they would anywhere else.”

Customer Service Icon

Customer Service
4.0 Rating Stars

We are taking a leap of faith here, but the customer service seems to be good based on our review–we were able to talk to someone the first time we called, and we aren’t paying members! We assume since the matchmakers are also dating coaches, that they are super responsive to any members’ concerns or questions.

Overview of It’s Just Lunch

Founded in 1991 by a professional woman who found herself suddenly single after her long-term partner called it quits, the It’s Just Lunch is a professional matchmaking service created with the goal to help others find well-educated, compatible romantic partners.

Fast Facts

  • Year Founded: 1991
  • A successful businesswoman founded It’s Just Lunch–she was at loose ends and heartbroken after her long-term partner abruptly called off their engagement and used that experience to help others by creating a matchmaking service!
  • Average User Age: 25-50 years
  • Gender Ratio: 55% men to 45% women

The gender ratio appears to be almost even with 55% men to 45% women, and the average age of It’s Just Lunch members is between 25 to 50.

Premium Membership Subscriptions and Prices

The dating packages offered by It’s Just Lunch range in price from approximately $1,000 to $5,000, but don’t quote us on that–since we did not sign up for the service, we can only provide you with a ballpark figure.

Premium membership packages and prices will vary from person to person depending on their dating needs and goals.

PackageLengthTotal Cost



$1,000 to $5,000

The cost of the service also varies based on the city where you live and the number of dates you want to go on–the prices are tailored to each member’s city, adaptability in their dating preferences, age, and other relevant factors. It’s Just Lunch says that there are millions of people who have signed up for the service and are waiting to meet their perfect match, whereas many high-end matching firms randomly select matches from other dating platforms, rather than specifically targeting those who are actively seeking out and paying for a matchmaker.

It’s Just Lunch Free Trial and Special Features

There are no free trials of any kind on It’s Just Lunch –you must sign up for a premium package to use the matchmaking services.

Standard (Free) Features

  • Registration
  • Phone Interview/Screening

Premium Membership Features

  • Matching Services
    Are your eyes weary from the harsh light of your phone as you swipe through yet another collection of potential matches on a dating app? If so, you can make your own personal matchmaker’s eyes wonky because they’ll be searching and choosing compatible matches for you. That’s right, they do the hard part, and you get the fruits of their labor!
  • Pre-planned dates
    Not only do they find your matches, but they also plan your dates. All you have to do is show up and hopefully meet the person of your dreams–don’t be late!
  • Personal Matchmaker Coach
    Your personal matchmaker doesn’t just get you good matches, they also do a lot of hand-holding as your dating coach. Who doesn’t need a little dating advice?

Do It’s Just Lunch Memberships Renew Automatically?

Premium memberships to It’s Just Lunch does not automatically renew–since the packages are built around members, they pay a one-time price, therefore there isn’t a recurring monthly charge.

Should You Join It’s Just Lunch?

Should you join the It’s Just Lunch? If you are suffering from dating app fatigue or just don’t have the time to search for compatible partners, we think you should def take a look into this matchmaking platform! It can’t hurt, but it certainly can help your love prospects.

Reasons to Join

When we explored It’s Just Lunch and all it has to offer members, there were a few things that we feel will really appeal to those thinking about joining.

Guaranteed Dates

It’s Just Lunch has developed a systematic approach to matchmaking, providing a more affordable and results-driven process–they offer a customized pricing structure depending on your location and level of compatibility, with a specified number of dates included! How many dates? That’s between you and your matchmaker.

Online Anonymity

Let’s say, for some reason, in the year 2024, you are embarrassed to be seen on a dating app. Hey, we don’t get that mindset, but we know it’s valid! With It’s Just Lunch, you don’t have to worry about anyone coming across your dating profile–it doesn’t exist! The matchmakers do it all for you, so your dating app digital footprint is non-existent.

Reasons Not to Join

And then there are some things that troubled us about It’s Just Lunch–we aren’t saying these will resonate with everyone, but you should be aware of some reasons you might hesitate to join.

Long Sign-Up Process

In order to use It’s Just Lunch, you have to take part in a phone interview that runs about 30 minutes long. Although it’s for your benefit so your matchmaker can find you the best compatible singles, some people may find it to be too much!

No Searching/Browsing Members

For a lot of people, scrolling and swiping through dating profiles is an important part of the process! They want to see the faces of matches and read what they have written in order to get a better feel for a potential match.

You can’t do that with It’s Just Lunch–the matchmakers do it for you and then plan the date. This means you are essentially going on a blind date and have no info on said date–just their first name. There is a lot of trust involved in a matchmaker picking for you, and some people will not like that!

The Sign-up Process

Ok, so we signed up with It’s Just Lunch, but we can only take you so far in the process because you’ll have to hop on the phone for a 30-minute interview if you end up joining!

But to get the process started, follow the tutorial below–there is no mobile app, but it’s easily done from your web or mobile internet browser.

It's Just Lunch - Step 1

Step 1: Go to It’s Just

You can navigate to It’s Just Lunch’s homepage on your computer or on a mobile device. Then, click on the blue “Get Started” button, or you have the option of forgoing all of the following steps by just calling the service if you are on your smartphone–do this by clicking on the “Call Now” button, and you’ll be automatically connected.

It's Just Lunch - Step 2

Step 2: Enter Location

Enter your location by selecting your region, country, and city from the dropdown menus.

It's Just Lunch - Step 3

Step 3: Read the About Us Statement

Now you can read more about It’s Just Lunch and what they offer members–if it looks like something you’re interested in, click the blue “Start Dating” button.

It's Just Lunch - Step 4

Step 4: Call or Fill Out Your Info

The last step is to fill out the fields with your contact info so It’s Just Lunch can reach out to you. And as we said earlier, you can always just call the toll-free number to sign up!


Not everyone wants or can afford a personal matchmaker and dating concierge to help them find a romantic partner–if you find yourself in either of those categories, we get it and you can reference the table for every kind of dating app that will fit your specific needs and wants.

Dating App Key Facts Review
Christian Mingle Logo Christian Mingle
  • Active Members: 16+ million
  • Gender Ratio: 44% men to 56% women
  • Average Age: 36-50 years
  • Pricing: Begins at $14.99/month
eharmony logo eharmony
  • Active Members: 16+ million
  • Gender Ratio: 48% men to 52% women
  • Average Age: 25-34 years
  • Pricing: Begins at $35.90/month
Elite Singles Logo Elite Singles
  • Active Members: 2+ million
  • Gender Ratio: 44% men to 56% women
  • Average Age: 30-55 years
  • Pricing: Begins at $19.95/month
Jdate Logo Table Jdate
  • Active Members: 240,000+
  • Gender Ratio: 47% men to 53% women
  • Average Age: 30-50 years
  • Pricing: Begins at $29.99/month
zoosk logo Zoosk
  • Active Members: 40+ million
  • Gender Ratio: 47% men to 53% women
  • Average Age: 24-35 years (33.38% of total users)
  • Pricing: Begins at $10.00/month


We know there are some holes in our supposedly “complete” review of It’s Just Lunch, but there is only so much we can do without paying an arm and a leg for lunch dates! Not that we wouldn’t use the service–we would; we’re just on a budget.

If you have any more concerns or want a quick recap of what we covered above, look below for a collection of the most frequently asked questions we’ve gotten from our readers about this professional matchmaking service!

Is It’s Just Lunch Legit?

Located in the US, It’s Just Lunch is a legit, professional matchmaking service where members are matched up with lunch or post-work hours dates!

How Do Matchmaking Services and Dating Apps Differ?

If you don’t feel that “the search” for interesting, like-minded singles is your forte, a matching service can do it all for you–It’s Just Lunch matchmakers can (and do) help busy single professionals find love, just like a personal trainer can help you get your butt in shape!

How Is It’s Just Lunch Different from Other Matchmaking Services?

The mission of It’s Just Lunch is to help people find romantic partners–rather than wasting time on dating apps like Tinder or Hinge; you can concentrate on actually meeting people in person. The matchmakers will get to know you and then choose compatible partners for you, meaning it’s all offline, confidential, efficient, and effective.

According to the site, “We do the work. You do the dating. From match selection to restaurant reservations, we are your dating concierge. Spend your time dating instead of searching and planning. Our team’s got the experience! Our team of matchmakers, dating specialists, and date coordinators is the best. We have a thorough and detailed training program they must pass before they ever become someone’s “matchmaker.” Matchmaking isn’t just our job; it’s our passion!

We are here for you. You always have someone to talk to; unlike online dating, we are here to talk about your preferences and dating experiences.”

How Do I Join It’s Just Lunch?

The first step is to arrange a private, one-on-one meeting with It’s Just Lunch so that they can get to know you and your dating preferences better. You can call toll-free at 1-866-408-5027 or via the contact form. For them to know if It’s Just Lunch is an ideal match for you, they need to have a long chat with you!

How Does It’s Just Lunch Match People?

One of their highly experienced matchmakers will personally choose your potential dates for you based on the details and personal dating preferences that you provide in your first interview, the feedback you provide after each date you go on, and the matchmaker’s own judgment and intuition after getting to know you!

Does It’s Just Lunch Arrange Dates?

They sure do! After the matchmakers have found a potential partner for you, they will call you to introduce you. And as they value your privacy and safety, they’ll use your first name only when making introductions.

Your identity, including home and work addresses, phone numbers, and email addresses, is kept confidential at all times–they’ll describe your date and tell you why they believe you’re likely to click with them. After that, they set up all aspects of the date for you. Your only responsibility on a date is to show up on time and have fun!

If you don’t have enough time to have lunch, they’ll arrange a date for drinks after work or maybe a brunch on the weekend instead–they want to facilitate a setting that lets both parties feel relaxed and enjoy themselves as they get to know one another.

Does It’s Just Lunch Do Background Checks?

There are no criminal records or background checks at It’s Just Lunch. There are a number of reasons for this, one of which being databases can contain faulty or missing information, and they don’t want members to use their services with an inflated sense of security due to the results of their background checks.

As they would in any other setting, they stress the need to encourage individuals to exercise sound discretion and take personal responsibility for their own safety.

How Much Does It’s Just Lunch Cost?

The membership packages run between $1,000 to $5,000. They claim to provide a high-quality, personalized service at a reasonable price, and you are paying for that service.

It’s Just Lunch says, “We bridge the price gap between online dating sites/dating apps and high-end millionaire matchmakers. Our clients are serious about finding that special someone, and they have chosen to invest in their future. In return, we guarantee our clients go out on dates. Real, face-to-face dates.”

Can I Date While Traveling if I Join It’s Just Lunch?

With the exception of a few unavailable cities, It’s Just Lunch provides a multi-city package designed for those who are open to the possibility of finding their ideal match in any location and are willing to put in the effort to explore different options. They are open to accepting clients who reside outside of the cities they currently serve, as long as they are ready to travel in order to meet their potential matches.